Retail/Wholesale Trade

TRADE PROGRAMS

Supporting Trade Activity in Canada

We have trade programs running in Canada with the primary goals of increasing your customers’ awareness for and purchases and consumption of walnuts from California. We work with importers, retailers and wholesalers, nut processors and manufacturers – plus a wide range of organisations involved in the supply chain of walnuts. A sampling of the activities that we can offer in Canada may be summarised as follows:

In-store demos, shopper intercepts, special events, cooking classes and shopper education
In-store radio
Point-of-sale tools including stand-alone off-shelf displayers, and display-ready half and full pallets
Digital activities including support for online shopping, retailer website banner ads, recipes and videos
Product launch support
PR and social media support

Please contact us to discuss promotional support to help boost your trade use of California Walnuts.

For example, if you are already supplying California Walnuts into the supply chain and would like to investigate creative ways to help increase product sales with your customers, we would like to meet with you.

Tables / Charts / Research

Extensive research provides insights into how and why your customers use California Walnuts. For example, 81% of consumers say that the health benefits of walnuts positively impact their purchase decision. This section provides many more facts and insights, and describes how this knowledge can be used to effectively drive walnut sales.

RETAIL

Merchandising & Promoting

California Walnuts can be very profitable for retailers. There is tremendous potential for incremental volume. Read on to see proven tactics that maximize new sales opportunities.