Merchandising and Promoting
A one-stop shop to maximise sales potential for walnuts in Canada.
California Walnuts are not only delicious and nutritious, but they can be very profitable for retailers, as well as offering tremendous growth potential.
Follow these proven best practices for maximizing your sales of California Walnuts. Promote walnuts regularly, not just during the holiday season. California Walnuts has supported retailers in promoting walnuts throughout the year with impressive results. And with the increase in shoppers ordering online, remember to promote California Walnuts on your ecommerce site too.
Utilize off-shelf displays to gain shoppers’ attention and encourage unplanned purchases.
The majority of walnut sales are planned, yet shoppers are very willing to buy California Walnuts on impulse when given the opportunity to do so.
Use signs, posters, and display header cards to communicate the nutritional benefits of California Walnuts. In addition, include mouthwatering recipe images to attract extra attention and stimulate added sales.
Drive added sales by suggesting tantalizing new usage ideas, such as Walnut “Chorizo” Tacos or Maple Walnut Energy Balls. You’ll find hundreds of great recipes at californiawalnuts.ca/recipes!
Walnut snacking has grown to become the #1 use for California Walnuts. Display walnuts outside of the baking aisle with a snacking message to spark increased purchases, providing easy suggestions such as combining walnuts with fresh berries or making a DIY trail mix with walnuts.
Cross-Merchandising Drives Added Sales
Walnuts pair fabulously with so many foods, adding a unique flavour along with a delightful crunch. You can boost your sales by cross-merchandising California Walnuts with other food categories to inspire shoppers and spark incremental purchases.